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About Cimulate

Cimulate is the AI-native commerce engine built for the context era. At its core is CommerceGPT, a purpose-built LLM platform that simulates millions of shopping journeys and learns from your product and behavioral data to deliver real-time, context-aware results. From high-converting search and browse to conversational co-pilots and smarter merchandising, Cimulate helps leading retailers move beyond brittle personalization and into delivering context-aware results that convert. Brands like PacSun, CDW, and Tillys work with Cimulate to deliver smarter, faster, AI-native shopping experiences at scale.

Founders

Founded by CEO John Andrews (Nike, Oracle, Endeca) and CTO Vivek Farias (MIT, Stanford), Cimulate has set out to revolutionize the customer experience by creating the most innovative LLM platform for digital commerce. They were also behind AI-driven predictive analytics startup Celect, which they sold to Nike in 2019.